Good ideas fail when execution isn’t designed properly.
A Fox works with leadership teams to turn good ideas and good intent into real value, by translating your internal communications, sustainability and or inclusion strategy into day day to day actions.

A Fox is the right fit
When
You feel the energy, time and money you are investing in internal comms, sustainability and inclusion isn’t delivering what you had anticipated.
We
Work with you and your leadership team to design and or execute in a way that fits in your business and delivers real value for you, and your stakeholders.
Our purpose is to ensure that good ideas and good intent deliver real value, not stalled strategies.
Our Services
A Fox Coaching
1:1 senior-level coaching for founders and leaders who need space to think clearly, test decisions and regain perspective.
Each engagement focuses on a specific execution challenge, from decisions not landing to sustainability or inclusion efforts losing momentum. We coaching you through the problem.
A Fox Consulting
Senior-led consultancy for leadership teams when strategy is agreed, but momentum starts to slip.
We help you get clear on what really matters, we focus on mobilisation and continuity: putting clear decisions and practical ways of working in place so progress continues without leaders having to carry everything themselves.
Fox Tale
Fox Tale is A Fox’s strategy execution and accountability platform for leadership teams who want visibility without constant chasing.
It brings priorities, ownership and progress into one shared place, so leaders can see what’s moving, what’s slipping, and where decisions or support are needed. Fox Tale is currently under development.

Our Founder
A Fox grew out of work Amie Fox has been doing for over 15 years across employee experience, corporate responsibility and disability inclusion. She has worked with organisations that genuinely wanted to do the right thing and invested significant time and effort into shaping thoughtful strategies for their people and impact.
What she saw repeatedly was that intent wasn’t the issue. Strategies were often well designed, but once they met the reality of day-to-day work, progress became difficult to sustain. Ownership blurred, follow-through weakened, and important initiatives relied on a small number of people to keep them moving.
That experience is why A Fox focuses on designing execution that works in real conditions. Amie works with leadership teams to bring clarity to decisions, ownership and communication, so intent translates into consistent action. Her lived experience of visual impairment further sharpens her focus on simplicity, usability and systems people can genuinely work with.
Amie also delivers keynote talks. She believes that when so much of life is spent at work, organisations have a responsibility to create environments that feel good as well as perform well. For her, clarity, ownership and well-designed systems are how good intent becomes meaningful work without unnecessary friction.
What people say
“Amie helps you believe that
anything is possible. She has
an amazing presence and joie
de vivre!“
“Amie embodies the words determination and focus. She inspires those around her and proves what you can achieve with self belief and hard work“
“When I first talked to Amie properly, I got
shivers about what we could do together. In a lot of ways. Amie is one of the best hires we’ve ever made“
“Amie has made me want to become more driven as an individual and has shown me over the years how ambitious and focused we can all be in work, life and beyond!“
