Our Vision
Our vision is workplaces where strategy lives in the day-to-day, progress is visible, and people feel confident, trusted and energised by the work in front of them.
We are on a mission to help founders and leadership teams to turn intent into action by creating clarity where there is noise, ownership where there is drift, and trust where there is uncertainty.
Guiding Principles
Accountability and Curiosity
We do what we say we’ll do and ask the right questions to make expectations clear.
Curiosity removes confusion, and accountability builds trust so people can take ownership and execute well
Feeling Good
This is the heart of everything we do.
When people feel good, they perform better, connect better, and stay longer.
Feeling good is our purpose, our measure, and our outcome.
Direct with Respect
We speak honestly and clearly, without ego or fluff.
Respect is what makes truth land well.
Empathy, Not Sympathy
We listen, we seek to understand, and we treat people as equals.
We never patronise, and we never assume.
Our purpose
Is to ensure that good ideas and good intent deliver real value, not stalled strategies.
Businesses are built by and for people. Most organisations genuinely want to do the right thing for their employees, their communities, and they invest significant time, money and energy into making a difference.
What we see repeatedly is good intent turning into well-considered strategy, followed by progress quietly slowing. Not because the ideas were wrong, but because execution was never designed as part of the strategy, so ownership weakens and day-to-day pressure takes over.
Over time, this creates waste , of money, effort and confidence , and leaves leaders reluctant to invest again.
A Fox exists to change that. We focus on the practical conditions that allow good ideas to translate into action: clear decisions, clear ownership and ways of working that function in real businesses. When execution works, doing good delivers real value for the organisation.
afox.ie 